Welcome to the Politics Online website. We aim to promote awareness of Politics Online and provide you with the very latest information and links regarding the matter. In 2008 Barack Obama did more than just pay lip service to the online world, as had been done by his then rival John McCain, and all other political figures previously, instead he made a concerted effort to engage with voters online, and through a number of different online channels. His team were able to develop an online presence on no less than seventeen different social media sites, including Facebook, where he has millions of followers, and MySpace, and through the use of this multi-faceted online presence he was able to reach more people than ever before, and engage previously disinterested voters.
However what has been made perfectly clear is that the online political arena is much like any other advertising and marketing arena, in as much as for any online campaign to be as successful as possible, it must not exist in isolation, but must instead be connected to other media formats. But if this is done, and a politician’s online presence is constructed in conjunction with that delivered through other media outlets, the fact that one in four Americans are on some form of social media, the potential is there for all to see. Social media and the internet is no longer about soliciting campaign workers, it is genuinely about vote seeking. We would be glad to hear your thoughts and feedback regarding Politics Online.